Carpet Cleaning Equipment & Truckmount Specialist Australia

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Carpet Cleaning Business

  • Ways to Improve Your Carpet Cleaning Business

    Differentiating Your Carpet Cleaning Business for Continued Success

    Cleaning businesses have experienced moderate growth over the last several years. As the nation’s overall economy recovers, consumers have more discretionary income to spend on professional carpet cleaning versus do-it-yourself attempts. A study that was published by Reserve Bank Australia indicates that this is especially true for households that are led by seniors. Also, increases in commercial real estate development often equate to greater demands for commercial carpet cleaning. However, this modest growth is tempered by fierce competition.

    Besides a myriad of unscrupulous cleaning outfits that have popped up to make a quick dollar, you also have legitimate contenders in the market. According to industry insiders, the main ways to differentiate your services in this type of market are through service specialisation, top-notch job performance and updated credentials.

    Market Rewards for Being the Best at Specialised Cleaning Services and Methods

    The Institute of Inspection Cleaning and Restoration Certification (IICRC), which creates standards for the international cleaning community, encourages consumers and businesses to choose carpet cleaning companies that can sufficiently inform them about the carpet cleaning methods that they employ. While this helps to reduce the cases of fraud and damage done by unqualified cleaners, it is also a wake-up call for legitimate carpet cleaners to specialise their services and be the best at their chosen carpet cleaning techniques.

    Hot water extraction (HWE) and encapsulation are the two most common carpet cleaning methods performed in the industry today. HWE is used for heavily soiled carpets and is the most common carpet cleaning technique used on residential carpets.

    Most residential carpets are cleaned less often than ones in commercial settings, and they usually take more abuse, which is why HWE cleaning is most appropriate. During this type of carpet cleaning session, a technician would vacuum the floors to pick up loose debris and then spray the carpet with carpet cleaning chemicals that are designed to loosen embedded soil and oils in carpets.

    Powerful carpet cleaning equipment such as truckmount carpet cleaning machines are used to agitate the chemicals, spray heated water for rinsing and extract dirty water into reservoir tanks.

    The encapsulation method is categorised as a low moisture cleaning technique that is used for low-pile carpets that are not heavily soiled. This method involves spraying a chemical that captures dirt in a crystalline form, working the solution into carpet fibres and vacuuming up the encapsulated dirt with a vacuum.

    This technique is great for commercial office spaces because the encapsulation solution keeps working long after the initial application. Therefore, regular housekeeping crews can keep these spaces cleaner for longer periods of time by simply vacuuming the carpets.

    Quality Performance Achieved With Premium Carpet Cleaning Equipment

    While it is fairly easy to start a general cleaning business, professional carpet cleaning requires specialised equipment and skilled techniques. These are moderate barriers to entry that can mean plenty of opportunities for properly-positioned carpet cleaning businesses that are competing for cleaning contracts.

    The two basic types of carpet cleaning machines are portable cleaners and truckmount carpet cleaning machines.

    Your choice of machines depends upon the needs of your chosen target market. If your company specialises in cleaning carpets in single-family homes, you might opt for a powerful truckmount carpet cleaning machine.

    If you service commercial office spaces that require carpet cleaning in high rise buildings, you will probably consider investing in one of the high-quality portable carpet cleaning machines on the market.

    Whether you choose a portable or a truckmount carpet cleaning machine, you’ll want carpet cleaning machines and carpet cleaning chemicals that are:

    - High Performance
    - Easy to Use
    - Simple to Maintain
    - Cost Effective
    - Environmentally Friendly

    Competitive Advantages of Certifications and Continued Education

    IICRC offers certifications that are very valuable for attracting new business. If you are a certified carpet cleaner through its organisation, your firm will be listed in the IICRC database of certified professionals, which is a great marketing tool.

    Training your staff is a key variable of winning and maintaining commercial cleaning contracts, and companies that want to do business with the government find that it is a requirement. IICRC offers continuing education, but technicians who want to get the most out of their carpet cleaning equipment such as a truckmount carpet cleaning machine can take specialised training from equipment dealers and manufacturers.

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