Carpet Cleaning Equipment & Truckmount Specialist Australia

 
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How Can Social Media Integration Make A Difference?

Long gone are the days when just advertisements could translate into sales and make your business successful. Today, it’s all about making a connection with your target audience and spreading the word with the help of blogs, keyword rich articles, videos, forums and other such mediums on the web.

From Advertising To Connecting…

Yes, that’s what today’s face of marketing is – “Connecting” with as many followers as you can, as quickly as you can. Social media integration on your website or blog is one of the best ways to go viral.

social-media (1) Now-a-days, many businesses use Social Media Marketing (SMM) to connect with their audience on the internet. There are over 500 million active users on Facebook and over 140 millions tweets are sent per day.

As a business, what you really need to know is the right kind of social media marketing techniques that will target your key audience and what is the best way to connect with them. Not only should your social media marketing efforts be in place, they need to be in the right place for your business!

Social Media Marketing In A Nutshell

The phrase “Social media marketing” can sound intimidating, however, it’s not as hard as it sounds and is definitely worth the effort. It’s a matter of integrating your marketing efforts in the right direction and in a way that your audience will connect with you instantly.

Social media integration is important for your business, whether you are selling a product or a service. In a cleaning business like ours, social media is a great way to directly connect with our clients, gain feedback and learn about what they are looking for.

Here are some quick tips that can help you create a favorable social media impact for your business:

1. It’s not all about sales, it’s about building a GREAT customer relationship.

Your followers are your asset, therefore the better customer service you provide; the more substantial relationships you’ll build. These relationships are your key to spreading the positive word of mouth you need for your success. Go the extra mile – perhaps offer area cleaning, post tips and free information on your blog, offer specials, coupons or discounts. Share this on Facebook, Twitter and LinkedIn.

Remember, keeping your customer happy may be more time consuming (and expensive) at first but it will eventually have a huge payoff in the end. Marketing is always about building strong customer relationships.

2. Connect and communicate to build your online presence.

While it may be hard to find the time to go online, you need to spend time establishing your social media platforms (Facebook, Twitter, Etsy, etc.). These sites are the key for the interaction and communication your business needs to thrive. (We will cover how to start and operate a professional Facebook page at a later date).

Not only will you find prospects on these sites, you will gain the support, feedback, critique, suggestions, etc. that your business needs to transform and mature. The more you interact, the stronger your online presence will be.

3. Social media marketing is just the first step.

Your marketing efforts need to be combined with great content. Unfortunately, without great content you have nothing. Make sure you leave your viewers wanting to come back for more after visiting your site.

You want your visitors to RSS your blog and make it a read whenever you update it. You do this by providing nothing less than great advice, tips and engaging stories that your viewers can relate to. This is how you’ll transform these viewers into your regular audience.

Remember: Brand consistency enables your marketing effort to multiple.

One of the most important steps to connect to your audience is to make sure that you are consistent, as a brand. To create that consistency, you should use the same logo, color scheme, writing style, etc throughout your site, content, packaging and products. Perhaps go for a vinyl wrapping for your trailer, van or truck that falls in line to your brand image!

What does your brand say about you? Is it memorable? Watch this YouTube video below. Does your message/brand stay with your clients?

In a competitive field, having your customers recognize your brand,message or logo and instantly know what you offer and stand for, is a significant achievement!

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