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Using Twitter For Your Business

Wonder if Twitter can really help in growing your business online? Can Twitter actually be used to bring in leads, opportunities and sales to your cleaning business? YES!

Often business owners mistake Twitter for being just a social media networking site where they can share their website link and post news updates regularly.

Well, that’s true but Twitter is also a tool to build trust among your users and if used “the right way” it can really help you build ongoing relationship with your customers.

For B2B, Twitter is most useful for staying in touch with prospects, previous clients, and referral sources. In most B2B scenarios, you don’t need to amass tons of Twitter followers so you can stop stressing about that right now! Instead, use Twitter to stay on the radar of those that refer your work or potential partners.


Using Twitter For Business The Right Way

  1. More Genuine Followers vs More Followers: It is always more desirable to have only 100 followers with whom you have a genuine two-way exchange, garnering feedback on what they want from your company or your products and how they respond to your activities, rather than to have 100,000 followers who get a daily spam tornado from you.
  2. 2. You Need To Give Before You Get: Twitter followers are also people like you and me. Neither do they have dollar signs plastered on their foreheads nor are they really interested in your sales pitch. If you really want them to follow you, you need to help them. They may not always have the money to purchase your products or services but they will happily retweet for you.
  3. 3. Strike An Interesting Conversation: Businesses do not always need to pitch for their products. In fact, Twitter is really not the place if you are looking to market your product directly. A good idea is to strike a meaningful conversation with your follower and when the time is right, you can introduce your product or services to them. It’s then, it will all make sense to your follower and he’d be more interested in checking out your services.

Here is a quick video on how to use Twitter for business:

My two cents – Keep your tweets appropriate but don’t be scared of small talk either. Most people err on the side of being too corporate which creates a boring Twitter account that no one wants to follow.

If you are using Twitter for your business, there is no reason why you should stay away from Facebook, Linkedin and other such social networks. Use tools like and twitter for facebook to share your tweets everywhere possible. The more you share the more popularity you will gain. This will bring you more traffic and more sales on your website!

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