Carpet Cleaners Blog Australia
<One may think that keeping up with people, posting ones birthday party’s photos and getting in touch with long lost buddies is all Facebook is good for. Think again. Facebook has ushered in an era of new marketing techniques and made it surprisingly cost effective for businesses to advertise their products and services. All one needs to be is tech savvy and quick thinking.
For a conventional industry such as carpet cleaning, Facebook may seem useless as a marketing tool, but the truth could not be more different. There are multiple creative marketing strategies that carpet cleaning businesses, just like all other businesses, can use in order to increase revenue. Here are a few:
Step1: Create a Facebook page
Cleaning hard surfaces may seem like a daunting task but more and more cleaners are adding this to their repertoire. From tiles to grout to stone exteriors, all hard surfaces can be cleaned and sealed with the right equipment and chemicals. Sealer is one such chemical based product with gives hard surfaces a finished look.
Cleaning tile and grout however comes with challenges such as white haze on the tiles once the sealant is dry. If the sealer fails to penetrate the surface, it leaves a powdery white residue. This is even more visible on dark colored hard surfaces.
You finish yet another restoration job and you get on with the next. But a few years down the road, you realize that one customer (who you worked for two years ago), never called you back.
Perhaps dissatisfied by a tiny error you overlooked? You’ll never know! Unless of course, you ensure that all your customers fill out the rather handy and extremely useful Customer Comment Form.
That’s why, you make a Comment Form and type it up with your company’s letterhead. What’s next?
Engage the Customer With A Customer Comment/Feedback Form
Most people are under the false impression that YouTube is meant solely for the purposes of entertainment of teenagers. They could not be more wrong!
Today, YouTube has revolutionized the way we do business. YouTube logged a trillion hits in 2011, according to Nielson. Using the most powerful medium of video, businesses are able to market everything from therapy to cakes using YouTube. Doing business has never been the same as more and more companies are making use of YouTube in order to increase their visibility.
The carpet cleaning industry is no exception and it only makes sense to get onto the YouTube bandwagon as it can help you market your services effectively. Customers are no longer looking for carpet cleaners in the Yellow Pages alone. YouTube is the new, sophisticated marketing tool that works. It not only gives your business a personality, it also engages viewers and showcases your strongest points.
There is no question the water damage market and especially the residential sector has gotten more competitive in recent years. Why? Very simple. In most areas of the country the entry level is low and the potential profits are big!
There are primarily 3 categories of Water Damage Restoration Jobs:
Category 1: Category one, or clean-water floods originate from sources that do not contain harmful bacteria or pathogens that pose a substantial threat to humans. These sources may be from broken pipes or appliances, falling rain or melting snow, or sink or tub overflows that do not hold contaminants. It is important to remove the water as quickly as possible.
Google Local Listings have become more important ever since Google started displaying results based on where you are located. They can get your exact location by your IP address and display search results based on your location.
That is why, Google Local Listing has become very important for many businesses that are trying to reach out to their local audiences. This is especially true for service businesses such as carpet cleaning. A lot of carpet cleaning customers don’t even make it to the organic listings. They just use the local listings as they would a phonebook and pick a company from there. Usually starting at the top and just working down the page until someone answers the phone. You’d be surprised how many carpet cleaners don’t answer their phone!
Are you facing problems in cleaning the different kinds of carpet fabrics? All professional cleaners encounter some or the other problems and this part of the carpet cleaning business. Dealing with these problems, however, is very crucial and at Powerclean, we provide you the tools to do just that.
Here are the 5 main problems that cleaners come across most frequently:
Urine in carpets is probably one of the more common issues faced on a daily basis for carpet cleaners. When faced with this issue it is advisable to clarify with the home owner as to what their expectations are in regards to the urine issue in their carpets. Is the home owner asking for the removal of the urine odor or is the removal of the stain for appearance reasons the most important thing to them?
The reason we ask this is because on certain wools, especially wool Berber if stained for concentrated yellow urine, it may never fully come out. The odor can be removed but the staining may never fully be removed. On most other carpets the staining can be removed relatively easy. So this needs to be explained to the home owner.
How we handle the different situations will vary. But basically it comes down to four situations.
Let me clarify.